For reasons that I've never quite been able to fathom, a post that I wrote about avoiding chilli burn way back in January 2004 come up as the number one result when you Google 'chilli burn'. As a result, it's attracted a few comments and has turned into a mini forum on chilli burn, though more focused on curing chilli burn than preventing it, as people aren't quite that forward-thinking in their Googling (yes, I know Google don't want it used as a verb, but I can't imagine why, what higher brand recognition is there?) I check the page from time to time for new comments (okay, all the time, obsessively) and today I've reached 100 comments! Wow, I've made it. I can retire. To celebrate this momentous occasion I'm going to buy a book on search engine optimisation and try and figure out why it happened in the first place...
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